- Clean energy and transportation policy
- Strategic communications, marketing, and media/public relations
- Coalition building and management
- Corporate and government relations
- Strategic planning and project implementation
- Policy advocacy
- Relationships with celebrity and high-profile spokespeople
Ruben AroninSenior Vice President
Ruben Aronin joined the firm in April 2012 as Vice President, Outreach & Communications and was promoted to Sr. Vice President in 2018. He is responsible for client and partner outreach as well as marketing, communications and public relations.
Ruben has more than two decades of experience in creating, managing and executing highly effective communications and marketing initiatives for nonprofit organizations, foundations, government agencies and corporations. Currently, he helps to lead BWG’s clean energy, climate and advanced transportation project work and he manages marketing, communications and public relations efforts for several clients.
Ruben has created, managed and implemented highly visible and effective environmental marketing, fundraising and policy initiatives to promote energy-efficiency and renewable energy; clean transportation; green cities, schools and neighborhoods; and smart climate solutions for low-income communities. He has secured and managed major corporate sponsorship programs from leading companies promoting environmental initiatives including Starbucks, Chevy Volt, Lincoln MKZ Hybrid, Sprint, Yahoo!, Office Depot, L’Oreal, Planters, LA Car Guy, and more.
Prior to joining BWG, Ruben served as the Director of Communications and Donor Relations for Global Green USA, the American arm of President Gorbachev’s Green Cross International. For over seven years at Global Green, he was responsible for overseeing strategic messaging initiatives and corporate sponsorships for the organization and all of its high-profile events and campaigns including its national green school initiative and its “Red Carpet/Green Cars” Academy Awards Campaign. In addition, Ruben was instrumental in creating and implementing Global Green’s sustainable rebuilding efforts in New Orleans post Katrina, recognized by TIME magazine as doing more than any other organization to rebuild a sustainable city.
Before Global Green, Ruben ran the Earth Communications Office (ECO), a Hollywood-based national nonprofit organization. For over 10 years, he oversaw the production and distribution of more than a dozen international communications campaigns including movie trailers, and television, radio and print PSAs seen by over a billion people worldwide. In addition, he led celebrity delegations for press events at the United Nations, Salt Lake City Winter Olympics, and on Capitol Hill.
In 2010, Ruben was selected as 1 of 5 global winners of the Outstanding Young Person (TOYP) awards selected by the Osaka Junior Chamber of Commerce and had the opportunity to share his work with the Crown Prince of Japan. He has served on the national steering committee of the Apollo Alliance, the Board of ECO India and Advocacy Arts, and the Advisory Boards of LOHAS and Ciceana. Prior to his environmental work, Ruben worked for President Clinton’s Inaugural celebration and for Congressman Christopher Shays (R-CT).
Ruben is currently a CORO Lead LA Fellow, a member of KCET's Advisory Board and the co-chair of its Local Heroes program as well as a team mentor for his kids' First Tech robotics middle school and high school teams. He has a B.A. in Political Science in European History, Cum Laude, from the University of Pennsylvania.