Brand Awareness & Market Building

Brand Awareness & Market Building

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CalETC Electric Vehicles Tour at LA Auto Show Evening Reception
CalETC Electric Vehicles Tour at LA Auto Show
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The Better World Group works with organizations and business leaders to introduce and promote sustainable brands and products, to support environmental philanthropic goals, to advance sound climate and clean energy strategies that benefit businesses, and to engage employee and customer participation around environmental initiatives. BWG also provides its clients with unparalleled access to leading state and local policymakers and to environmental and community leaders and groups on a variety of environmental, clean energy, clean tech, and clean transportation issues.

Successful brand awareness and market building efforts include

  • introducing sustainable corporate brands and products to policymakers and environmental and community leaders through innovative engagement strategies
  • creating and executing corporate environmental philanthropic initiatives
  • identifying customers for clean energy and clean tech products (corporate matchmaking)
  • assessing transportation fleets and recommending appropriate clean vehicles to save money and reduce pollution
  • identifying potential customers for new products (corporate matchmaking)
  • auditing operations to identify and implement cost-effective sustainable purchasing and operations programs
  • creating a blueprint to green college campuses and other facilities
  • facilitating business trade missions to educate key policymakers, journalists and thought leaders about the benefits of clean energy, clean transportation and other sustainable products and practices
  • recruiting business leaders to engage in public awareness campaigns about sustainable business initiatives
  • engaging employees, customers, vendors and clients to support corporate environmental initiatives
  • creating motivational Earth Day programs and other environmental activities