Coalition Building & Management

Coalition Building & Management

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The Better World Group was founded in 1999 largely on the premise that creating coalitions of like-minded organizations and advocates could achieve more success by working together than by working individually. BWG has proven that coalitions can operate more effectively by pooling expertise and resources, sharing messaging strategies and tactics, and integrating key stakeholders for successful outcomes.

Successful coalition management efforts include

  • identifying and recruiting diverse stakeholders from key sectors
  • developing and implementing policy strategies
  • coordinating all facets of communications including media, messaging and outreach
  • facilitating information sharing among coalition members
  • managing websites and social media strategies
  • conducting outreach to elected officials, government agency representatives, and other stakeholders