BWG Adds Strategic Communications Capacity

BWG Communications Strategist, Lys Mendez

BWG Communications Strategist, Lys Mendez

 

9.1.20

We welcome to the Better World Group team Lys Mendez, our talented communications strategist, to support our work in accelerating change and influencing public opinion to drive effective climate policy.

Lys is an urban planner and communications professional with 15 years of experience translating complicated policy issues for diverse audiences. She has expertise in public policy, ethnic media, and community outreach. Most recently, she worked at Bird, an electric scooter company, where she led government relations in Los Angeles, the Bay Area, and Mexico City. Lys has worked as a strategic communications consultant for clients such as The California Endowment the Parks Now CoalitionCommunity Coalition and CicLAvia, the popular roving open-streets event in Los Angeles County.

Lys combined her interest in urban planning and communications as a consultant for Mayor Garcetti’s Vision Zero initiative and 100 Hours, a project to reimagine traffic solutions in Los Angeles County. She has also supported projects in the immigration space and worked as an urban planning consultant for the City of Los Angeles to launch the Plan for a Healthy LA, which provided public health guidelines for the city’s future growth and development. Prior to consulting, Lys worked for Mayor Antonio Villaraigosa, for the County of Riverside, and as a newspaper reporter for the Riverside Press-Enterprise.

We understand at Better World Group that forging transformational environmental policies requires the ability to convene diverse audiences, creatively raise awareness and understand the importance of including new audiences. Lys Mendez bring formidable communications capacity to our team to help us drive successful outcomes for our partners who are building a better world.