Ruben helps lead the firm’s clean transportation, climate and clean energy portfolio. His demonstrated commitment to a clean economy has yielded enduring relationships throughout California and across the country with a vast network of stakeholders from nonprofit, media, government, philanthropy, and the private sector.
Ruben has led a multi-state campaign opposing the Trump administration’s rollback of clean car standards and he is currently managing efforts to strengthen the California Air Resources Board Advanced Clean Truck Rule. He co-authored a report on electric vehicle incentives for Energy Independence Now, leads the outreach and policy work for Southern California’s Clean Transportation Funding programs and managed the California Business Alliance for a Clean Economy -- a statewide alliance of California’s leading business associations. The coalition educated policy makers on key policies that support the clean energy economy.
Throughout his career, Ruben has worked extensively with nonprofits and foundations to create strategic plans and marketing and communications tools such as the Red Carpet/Green Cars Academy Awards initiative for Global Green, the Little Green Fingers community gardens initiative for First 5 LA and the LA Conservation Corps and the Founders Business Accelerator program for the LA Cleantech Incubator.
He also has developed an annual corporate philanthropy program and provided strategic guidance to philanthropic leaders including the Southern California Grantmakers Association, Energy Foundation, Pisces Foundation, and the Water Foundation about ways to best implement their priorities.
Prior to joining Better World Group, Ruben served as the Director of Communications and Corporate Relations for Global Green USA, founded by President Gorbachev. He helped lead an innovative green rebuilding effort in New Orleans post Hurricane Katrina, and developed a national green schools initiative. Before Global Green, he ran the Earth Communications Office (ECO), a Hollywood-based national nonprofit organization.
Ruben recently completed the inaugural CORO Lead LA Fellowship and is a member of KCET's Advisory Board where he chairs the “Local Heroes” program. He received his undergraduate degree from the University of Pennsylvania. He is the husband of an LAUSD teacher and the father of two aspiring engineers who he supports by serving as the team mentor for their respective Robotics Clubs.